Yesterday, a couple of neighborhood facts walked up to me and sucker punched me right in the feels. My
"feels" are buried under so much scar tissue and thickened skin, I
didn't expect it to hurt. Boy, I was wrong. The perp of this heinous
act of wanton emotional endangerment and assault with a dangerous idea
was Dove. You know, the people that make the soap and beauty products.
Since
September of 2004, they've been running what they call The Campaign For
Real Beauty. At the time, only 2% of women described themselves as
beautiful, and Dove was afraid that what we stressed as such was
becoming "limiting and unattainable". They've made a real effort to
change the idea of what beauty is. I want very badly to think they're
succeeding. Their most recent campaign was enough to convince me that
it seems to only be working on a superficial level. It would seem that
the idea of beauty is being more widely accepted in other people.
But, when it comes to embracing our own beauty, we still doubt
ourselves. Apparently, Dove wanted to do something about that too.
That's why they came up with their commercial entitled "Sketches". It was a real moment to wake up and smell the coffee. And the coffee smelled like beauty.
